For more information on PMI's activities to combat the illicit trade in tobacco products, visit: www.pmi.com/illicittradePhilip Morris International Inc. Philip Morris International Inc. (PMI) is the leading international tobacco company, with seven of the world’s top 15 brands, including Marlboro, the number one cigarette brand worldwide. PMI’s products are sold in approximately 180 countries. In 2011, the company held an estimated 16.0% share of the total international cigarette market outside of the U.S., or 28.1% excluding the People’s Republic of China and the U.S. For more information, see www.pmi.com. KPMG Study on the illicit cigarette consumption in the EU KPMG has conducted this study every year since 2006, as part of the landmark cooperation agreement between PMI, the European Commission and the EU member states. The results of these studies have been shared with the member states and the European Anti-Fraud Office (OLAF).