- Illicit cigarette consumption increased by 1.1 billion in 2011 versus 2010 to a total of 65.3 billion cigarettes, which equates to 10.4% of all cigarette consumption in the EU. This is the highest ever recorded level and constitutes the fifth consecutive yearly increase.
- Illicit cigarette consumption in the EU in 2011 was larger than the total legal cigarette markets of France and Portugal combined.
- Illicit cigarette consumption increased in Mediterranean countries, including Spain, Italy, Greece, Portugal, Cyprus and Malta and amounted to 12.6 billion cigarettes in 2011.
- 2011 witnessed a sharp increase in “illicit white” cigarettes - cigarettes that are manufactured for the sole purpose of being smuggled into and sold illegally in another country. In 2011, illicit whites reached more than 15.7 billion cigarettes across the EU, compared to nearly zero in 2006.
For more information on PMI's activities to combat the illicit trade in tobacco products, visit: www.pmi.com/illicittradePhilip Morris International Inc. Philip Morris International Inc. (PMI) is the leading international tobacco company, with seven of the world’s top 15 brands, including Marlboro, the number one cigarette brand worldwide. PMI’s products are sold in approximately 180 countries. In 2011, the company held an estimated 16.0% share of the total international cigarette market outside of the U.S., or 28.1% excluding the People’s Republic of China and the U.S. For more information, see www.pmi.com. KPMG Study on the illicit cigarette consumption in the EU KPMG has conducted this study every year since 2006, as part of the landmark cooperation agreement between PMI, the European Commission and the EU member states. The results of these studies have been shared with the member states and the European Anti-Fraud Office (OLAF).