Mobile Asia Expo -- Immersion Corporation (Nasdaq:IMMR), the leader in touch feedback technology development and licensing, is showcasing the many ways that its TouchSense® embedded software solutions can bring rich touch feedback, or haptics, capabilities to mobile devices. Visitors to Immersion’s private meeting room will have the opportunity to experience the full range of the company’s solutions on currently-shipping devices and concept handsets with next generation haptic technology, as well as the latest apps that use Immersion touch feedback to create more engaging user experiences. “China OEMs have discovered that in the mobile market, the key way to innovate, differentiate and connect with users is through the user interface,” explains Dennis Sheehan, vice president of marketing at Immersion. “Haptics provides OEMs with the opportunity to create not only a more intuitive and compelling user experience, but also more engaging and immersive entertainment for apps, video, music and gaming.” Solutions for All Mobile Devices Immersion’s TouchSense software, which has shipped in over 400 million mobile devices, offers precise and power-efficient control over embedded actuators. Immersion technology enables OEMs to create compelling and differentiated user experiences through well-designed touch feedback that can be implemented consistently throughout the mobile user interface. Many leading OEMs have used Immersion technology to provide reassuring touch confirmation in their devices, including simulated mechanical “clicks” in virtual keypads and buttons that assure users their selection had been made. Additionally, following Immersion’s launch of easy-to-use integration tools, Android OEMs and app developers have introduced even more advanced touch feedback into their mobile games and apps, using haptics to create lifelike sensations such as the kickback of a particular type of weapon or the boom of an explosion in a shooter game, or the tingling of guitar strings vibrating in an instrument app. Immersion offers a wide range of solutions to both create high quality haptic effects and integrate them throughout the mobile UI and applications:
- TouchSense Solutions: The company’s embedded TouchSense 3000 and 5000 software solutions support a range of actuators, including linear resonant actuators (LRA) and eccentric rotating mass actuators (ERM), as well as high fidelity actuators such as piezo electric and electro-active polymers (EAP). For OEMs looking to incorporate basic haptic effects, the TouchSense 2000 solution is available through Immersion partners Imagis and Texas Instruments.
- Integrator: An OEM build time tool, Integrator offers a fast and efficient way to incorporate haptics throughout the OEM’s custom Android build. Customization modules offer OEMs the design flexibility to select from a menu of features that can be controlled by consumers via the user settings menu, giving users the ability to determine where they experience haptics, and the strength of the feedback.
- Haptic SDK: Designed for 3rd party Android developers, Immersion’s Haptic SDK offers a menu of over 120 pre-designed haptic effects with a simple SDK to allow app developers to quickly and easily incorporate high quality haptic effects into their games and apps.
- Reference Designs: Immersion offers OEMs reference designs based on the OEMs’ preferred actuator type to ensure efficient and high-quality haptic system design.
- Component & Actuator Partners: Through its certification program, Immersion tests a wide range of partners’ components and actuators to ensure high quality, long-lasting components.
- Integration Partners: Immersion works with industry-leading semiconductor companies and system integrators to offer customers total solutions with integrated haptic effects.
All statements, other than the statements of historical fact, are statements that may be deemed forward-looking statements, including, but not limited to, the statement that Immersion technology enables OEMs to create compelling and differentiated user experiences.Immersion's actual results might differ materially from those stated or implied by such forward-looking statements due to risks and uncertainties associated with Immersion's business, which include, but are not limited to: unanticipated difficulties and challenges encountered in product development efforts by Immersion and its licensees; adverse outcomes in any future intellectual property-related litigation and the costs related thereto; the effects of the current macroeconomic climate; delay in or failure to achieve commercial demand for Immersion's products or third party products incorporating Immersion's technologies; and a delay in or failure to achieve the acceptance of force feedback as a critical user experience. Many of these risks and uncertainties are beyond the control of Immersion. For a more detailed discussion of these factors, and other factors that could cause actual results to vary materially, interested parties should review the risk factors listed in Immersion's most current Form 10-Q and Form 10-K, which are on file with the U.S. Securities and Exchange Commission. The forward-looking statements in this press release reflect Immersion's beliefs and predictions as of the date of this release. Immersion disclaims any obligation to update these forward-looking statements as a result of financial, business, or any other developments occurring after the date of this release. The use of the word "partner" or "partnership" in this press release does not mean a legal partner or legal partnership. Immersion, the Immersion logo, and TouchSense are trademarks of Immersion Corporation in the United States and other countries. All other trademarks are the property of their respective owners. (IMMR - C)