And over those years, Apple will continue to step on the gas in the tablet and TV areas, where their users are also connected to the Web. And Android users appear to have far less attachment to the Android brand compared to Apple users. So, by the time many of these Android users have been educated enough to take full advantage of Android features, many of them might well want to graduate to owning an iOS device. Maybe all this is why Google bought Motorola Mobility. Perhaps they believed that if they controlled both the hardware and software, they would be able to educate their users better than the status quo approach, which clearly hasn't worked.