Zynga, eBay, Groupon: Tech Winners & Losers (Update 1)

This story has been updated with closing prices and information on Facebook and Google.

NEW YORK ( TheStreet) - Shares of Zynga ( ZNGA) gained 3.96% to reach $5.78 on Monday, continuing recent momentum.

Equity research firm Wedbush said thatshares of Zynga have bottomed. The firm expects improved monetization in the second half of 2012 driven by increased spending on older games and maturity of 2011 releases.

eBay ( EBAY) climbed 4.48% to $42.49 after KBW upgraded the online retailer to "Outperform" with a $50 price target. The company should continue to drive e-commerce industry growth, it said.

Shares of Groupon ( GRPN) soared over 10.83% on Monday to $11.15 after Morgan Stanley ( MS)analysts upgraded the company from "Equal-weight" to "Overweight", giving it an $18 price target. Sales growth is accelerating in North America and Groupon is expanding margins, the analysts said.

Facebook ( FB) acquired Face.com, which will provide the owner of the world's largest social network with the technology for facial-recognition in photos, on Monday. Facebook's shares rose 4.65% to $31.41.

Google's ( GOOG) shares made a modest gain of 1.12% to $570.85. The search giant released its Transparency Report and announced its acquisition of Magnolia Broadband's patent portfolio on Monday.

The Transparency Report reveals "the place of Google in our information economy, and the great power it has," according to The Atlantic.

A week after Fusion-IO ( FIO)announced an equipment manufacturing deal with Cisco ( CSCO) its shares rose 8.82% to $20.86 on Monday.

Oracle ( ORCL), which reports its quarterly earnings on Thursday, dropped 2.09% to $27.12 on Monday.

--Written by Nathalie Pierrepont in New York.

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