CHICAGO (MainStreet) -- There's nothing like a survey to give a news story a quick, easy hook, which is why they show up in so many newspaper stories, website postings and TV news segments. Pick any topic, and chances are a sampling of Americans has been asked about it (allowing writers, in turn, to give their opinions of the opinions).Small-business sentiment is an especially popular subject. With regular surveys of small-business owners being conducted by financial institutions and professional associations, it's relatively easy to make generalizations about this crucial segment of the U.S. economy. But doing so can also be misleading.
|Surveys gauge small-business confidence constantly, but data can be misleading when you try to generalize about this crucial segment of the U.S. economy.|