Activision Blizzard Inc. (ATVI): Today's Featured Computer Software & Services Loser

Activision Blizzard ( ATVI) pushed the Computer Software & Services industry lower today making it today's featured Computer Software & Services loser. The industry as a whole closed the day up 0.9%. By the end of trading, Activision Blizzard fell 12 cents (-1%) to $11.54 on light volume. Throughout the day, 6.5 million shares of Activision Blizzard exchanged hands as compared to its average daily volume of 9.3 million shares. The stock ranged in price between $11.44-$11.69 after having opened the day at $11.64 as compared to the previous trading day's close of $11.66. Other company's within the Computer Software & Services industry that declined today were: Astea International ( ATEA), down 9.8%, NCI ( NCIT), down 6.9%, BroadSoft ( BSFT), down 6.3%, and Bridgeline Digital ( BLIN), down 6%.

Activision Blizzard, Inc. publishes online, personal computer (PC), console, handheld, and mobile interactive entertainment worldwide. It develops and publishes PC-based computer games and maintains its proprietary online-game related service, Activision Blizzard has a market cap of $13 billion and is part of the technology sector. The company has a P/E ratio of 14.1, equal to the average computer software & services industry P/E ratio and below the S&P 500 P/E ratio of 17.7. Shares are down 5.8% year to date as of the close of trading on Wednesday. Currently there are 14 analysts that rate Activision Blizzard a buy, no analysts rate it a sell, and five rate it a hold.

TheStreet Ratings rates Activision Blizzard as a buy. The company's strengths can be seen in multiple areas, such as its largely solid financial position with reasonable debt levels by most measures, attractive valuation levels, good cash flow from operations, increase in stock price during the past year and expanding profit margins. We feel these strengths outweigh the fact that the company has had sub par growth in net income.

On the positive front, Kingtone Wirelessinfo Solution ( KONE), up 14.6%, International Game Technology ( IGT), up 14.4%, Cover-All Technologies ( COVR), up 11.9%, and Jive Software ( JIVE), up 11.6%, were all gainers within the computer software & services industry with ( CRM) being today's featured computer software & services industry winner.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the computer software & services industry could consider iShares S&P NA Tech Software Idx ( IGV) while those bearish on the computer software & services industry could consider ProShares Ultra Short Technology ( REW).

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