BRF - Brasil Foods SA (BRFS): Today's Featured Consumer Goods Winner

BRF - Brasil Foods ( BRFS) pushed the Consumer Goods sector higher today making it today's featured consumer goods winner. The sector as a whole closed the day up 0.9%. By the end of trading, BRF - Brasil Foods rose 44 cents (2.8%) to $16.29 on average volume. Throughout the day, 2.3 million shares of BRF - Brasil Foods exchanged hands as compared to its average daily volume of 1.9 million shares. The stock ranged in a price between $15.91-$16.32 after having opened the day at $15.98 as compared to the previous trading day's close of $15.85. Other companies within the Consumer Goods sector that increased today were: Champion Industries ( CHMP), up 23.1%, Alliance One International ( AOI), up 11.2%, Mad Catz Interactive ( MCZ), up 10.9%, and Spartech Corporation ( SEH), up 9.6%.

BRF - Brasil Foods S.A., together with its subsidiaries, engages in raising, producing, and slaughtering poultry, pork, and beef in Brazil and internationally. BRF - Brasil Foods has a market cap of $13.85 billion and is part of the food & beverage industry. The company has a P/E ratio of 32.4, above the average food & beverage industry P/E ratio of 24 and above the S&P 500 P/E ratio of 17.7. Shares are down 20.6% year to date as of the close of trading on Wednesday. Currently there are two analysts that rate BRF - Brasil Foods a buy, no analysts rate it a sell, and three rate it a hold.

TheStreet Ratings rates BRF - Brasil Foods as a buy. The company's strengths can be seen in multiple areas, such as its good cash flow from operations and largely solid financial position with reasonable debt levels by most measures. We feel these strengths outweigh the fact that the company has had lackluster performance in the stock itself.

On the negative front, Entertainment Gaming Asia ( EGT), down 16.3%, Agria Corporation ( GRO), down 8.9%, Johnson Outdoors ( JOUT), down 7.6%, and China Xiniya Fashion ( XNY), down 6.5%, were all losers within the consumer goods sector with Magna International ( MGA) being today's consumer goods sector loser.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the consumer goods sector could consider iShares Dow Jones US Cons Goods ( IYK) while those bearish on the consumer goods sector could consider ProShares Ultra Sht Consumer Goods ( SZK).