TechTarget Launches SearchCloudApplications.com To Educate IT And Business Professionals On Latest Cloud Application Trends

Technology media company TechTarget, Inc. (NASDAQ: TTGT) today announced the launch of SearchCloudApplications.com™, a new website dedicated to serving the information needs of information technology (IT) and business professionals deploying Software-as-a-Service (SaaS) business applications in the cloud, and developers and architects tasked with building custom applications leveraging the cloud.

Analysts predict strong growth, major upheaval as cloud adoption takes center stage.

According to Gartner Inc., global spending on SaaS will rise 17.9% this year to $14.5 billion, and is expected to remain strong through 2015, with spending expected to hit $22.1 billion,. In addition, Connecticut-based Saugatuck Technology Inc., believes that, by  2016, 75% or more of new enterprise IT spend will be cloud-based or a hybrid of cloud and premise-based solutions.

“The cloud applications market is exploding right now, which has led to a significant demand for expert guidance on how companies should best leverage the cloud within their overall enterprise application strategy,” said TechTarget Vice President and group publisher, Michael Bolduc. “The addition of SearchCloudApplications.com further demonstrates our commitment to serving the needs of this fast-changing market. With our wide range of editorial content, vendor resources, and peer-to-peer contributions, we are poised to equip today’s business and IT professionals with the knowledge and insight required to make smarter purchasing decisions and realize significant operational performance benefits by leveraging the latest cloud applications and development technologies,” continued Bolduc.

Launching with over 19,000 active members, SearchCloudApplications.com publishes articles, tips, tutorials and other resources spanning various cloud delivery models and challenges including Software-as-a-Service (SaaS), Platform-as-a-Service (PaaS), integration and cloud application development. IT, business professionals and application developers will find unbiased information across cloud topics including technology strategy, vendor selection and management, architectural considerations, deployment models, development strategies and more.

SearchCloudApplications.com builds on TechTarget’s portfolio of business applications and architecture-focused websites that include SearchCRM.com™, SearchFinancialApplications.com™, SearchOracle.com™, SearchSAP.com™, SearchSOA.com™, and TheServerSide.com™, which have already earned the sponsorship of many of today’s leading, global enterprise software vendors.

About TechTarget

TechTarget (NASDAQ: TTGT) is the online intersection of serious technology buyers, targeted technical content and technology providers worldwide. Our extensive network of online and social media, powered by TechTarget’s Activity Intelligence™ platform, redefines how technology marketers view and engage technology buyers based on their active projects, specific technical priorities and business needs. With more than 100 technology-specific websites and a wide selection of custom advertising, branding, and lead generation solutions, TechTarget delivers unparalleled reach and innovative opportunities to drive technology marketing success around the world.

TechTarget has offices in Atlanta, Beijing, Boston, Cincinnati, London, Mumbai, San Francisco, Singapore and Sydney.

To learn how you can engage with serious technology buyers worldwide, visit techtarget.com and follow us @TechTarget.

(C) 2012 TechTarget, Inc. All rights reserved. TechTarget and the TechTarget logo are registered trademarks, and Activity Intelligence, SearchCloudApplications.com, SearchCRM.com, SearchFinancialApplications.com, SearchOracle.com, SearchSAP.com, SearchSOA.com, and TheServerSide.com are trademarks of TechTarget. All other trademarks are the property of their respective owners.

Copyright Business Wire 2010

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