Second, I'm not sure how Ford's Sync or any other in-car integrated entertainment system dies. Siri is just another button that only means something if you have an iPhone. If you use Android, Windows Phone or some other device, you'll need another way to connect. Automakers will provide one. Many already are. If you look at the slate of features Sync offers, it should make you wonder why so much hype surrounds "Eyes-Free Siri." Sync continues to add features. It's only getting better. It's already available with most Ford models. And it does, pretty much, every useful thing Siri can do. The emergence of "Eyes-Free" Siri gives me a slight pause when I think of Intel ( INTC). Intel invested $100 million earlier this year in what it calls a "Connected Car Fund" with the goal of "developing technologies to promote new, compelling in-vehicle applications and enable the seamless connection between vehicles and any connected device, including mobile devices and sensors." They keyword there, " any connected device." No matter what Siri becomes, Apple does not own this space, just as it does not own mobile or laptops/desktops. As this plays out, expect Siri to be a feature in a vehicle just like everything else. The AM/FM, Satellite and Pandora buttons will not go anywhere any time soon. Ford has Sync and other automakers will not be able to forgo plans for their own connectivity platforms, even if they have signed on to include Siri as a standard feature or option. Like so much of what Apple does, the evolution of Siri makes the game more interesting, but it absolutely does not change it. Don't get swallowed up by the hype. Given everything Apple has going for it, there's no need to overstate something that just falls in line with what already exists. This article is commentary by an independent contributor, separate from TheStreet's regular news coverage.