Demand Media Announces Initial Results Of Generic Top Level Web Domain Name Application Process

Demand Media® (NYSE: DMD) announced that based on the information provided today by ICANN, Demand Media is the only applicant for 16 of its 26 total applications for new generic Top Level Domains (gTLDs).

"We are very pleased with today's results. We selected our TLDs based on data-driven algorithms that leveraged our leading registrar and content platforms to determine what domains small businesses and consumers were demanding," said Taryn Naidu, EVP, Demand Media. "We are excited about the market potential for each of our TLDs and look forward to the innovative new product offerings that will result from making these available to consumers."

The 16 new gTLDs for which Demand Media is the only applicant are as follows: .actor, .airforce, .army, .dance, .democrat, .engineer, .gives, .immobilien, .kaufen, .moda, .navy, .ninja, .pub, .rehab, .republican, and .social.

Additionally, Demand Media has applied for the following new gTLDs that also have multiple applicants: .bar, .cam, .fishing, .gay, .green, .map, .mom, .moto, .rip, and .wow.

As previously disclosed, in addition to the 26 names Demand Media has applied for on a stand-alone basis, the company has entered into a strategic arrangement with Donuts Inc. (Donuts), an Internet domain name registry founded by industry veterans, through which it may acquire rights in certain gTLDs after they have been awarded to Donuts by ICANN. These rights are shared equally with Donuts and are associated with 107 gTLDs for which Donuts is the applicant. Further, as previously announced, a subsidiary of Demand Media has been selected as the technical registry operator for both Demand Media and Donuts.

About Demand Media

Demand Media, Inc. (NYSE: DMD) is a leading content and social media company that informs and entertains one of the internet’s largest audiences, helps advertisers find innovative ways to engage with their customers and enables publishers to expand their online presence. Headquartered in Santa Monica, CA, Demand Media has offices in North America, South America and Europe. For more information about Demand Media, please visit www.demandmedia.com.

Demand Media and its affiliates are neither investors in Donuts and its affiliates nor are they involved in any joint venture with Donuts and its affiliates.

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