The Nokia 8 will go on sale in early September and cost 599 euro ($702).
Apple's earnings multiples are still well below those of many consumer brands with similar growth profiles and pricing power.
Some millennial public relations experts say consumers should be wary.
It's called 'kiss' technology and it could transfer files as large as movies in seconds.
Apple is preparing to spend plenty on original programming as it searches for an actual hit show following 'Carpool Karaoke' and 'Planet of the Apps.'