New MacBook Pro Many people were expecting a refresh of almost the entire MacBook line, but Apple only refreshed the MacBook Air and MacBook Pro lines, with the MacBook Pro receiving most of the attention. The new MacBook Pro features Retina Display, something the iPhone and iPad have. It also sports updated processors, using Intel's ( INTC) Ivy Bridge and NVidia ( NVDA) graphics technology. Many are calling this a huge step forward for the line. "It's the most beautiful computer we've ever made," said Apple Senior Vice President Phil Schiller, during the keynote address. The price on the MacBook Air was lowered, but it did not receive Retina Display. See what's key from Apple's WWDC The new MacBook Pro, which features all flash storage and is just 0.71 inches thick, has a 15.4 inch screen. These features will certainly resonate with consumers, according to Brian White, an analyst at Topeka Capital Markets who is attending WWDC. "What Apple showed off today continues to prove that innovation is alive and well at Apple," White said, in an exclusive interview with TheStreet. "Apple is leaps and bounds ahead of everyone else." White rates Apple shares buy with a $1,001 price target. Demand for Apple's MacBook Pro may have strengthened following the announcement, with several developers saying they planned to purchase a new one thanks to the upgrades. "Innovation is still here, clearly," Pierre-Loïc Raynaud, CEO of FunGolf, said during an interview. "I think the new MacBook Pro is going to bring some people in to the Apple ecosystem," added Scott Jenkins, developer at Options in Focus. Apple sold 4 million Macs in its most recent quarter. "The Mac is really not dead yet," noted Malcolm Teas, senior software developer at Voalte during an interview. "It's clear the number of developers have shifted from Mac to iOS, but Apple is not ignoring the Mac side. Apple is growing and expanding that."