NEW YORK ( TheStreet) -- Prior to Apple's ( AAPL) Worldwide Developers Conference, I lamented just how badly Google ( GOOG) underachieves. Then, at WWDC, Apple promptly submitted support for my bearishness.Obviously, I do not expect Google to go anywhere anytime soon. The company will remain a force for the foreseeable future. But, really, that's not the point.
Apple: We don't need to spend $1 billion buying Instagram, we just need to build something called Photo Stream instead.I won't deal with my Facebook-related objection to that here, but it's a great Tweet by Salmon nevertheless. It tells us everything we need to know about this apparent rivalry between Apple and Google. Simply put, there really isn't one. Android's dominance in the smartphone space is nothing more than a Silicon Valley dog and pony show. If Apple gave its operating system away like Google does, it would "dominate" as well. But, as a true innovator, Apple chooses to keep control of its entire ecosystem. Certainly, it could buy Yelp, Open Table, Zagat or, as Salmon pointed out, Instagram, but why should it? That's something Google would do. When Apple sees fit, it builds its own platform. When it does not see the need, it brings in a Yelp or an Open Table to do the job, but only on a partnership basis. What company in its right mind would turn down the collaborative offer? When I spoke to Pandora ( P) co-founder Tim Westergren recently, the first thing he did was take his iPhone out of his pocket, flip it through his fingers and give it full credit for making his company the powerhouse it is today. I would argue that Westergren would have found a way, but, bottom line, Apple dictated the mobile revolution and companies such as Pandora are the benefactors. In many ways, they owe Apple their lives. Yelp and Open Table definitely do. Meantime, Google bullies companies such as Demand Media ( DMD) as its engineers waste what is otherwise incredibly valuable time with the mindless task of tweaking search results. Other than litter your search with useless Google+ results, what did Panda or anything else Google has done with search actually accomplish? Unless you know how to use it (with fancy filters and such), Google search is no better than Yahoo! ( YHOO) or Bing. I fully admit that I am probably being too hard on a multi-billion dollar advertising juggernaut that makes more money in 30 seconds than I do in a month. But, quite frankly, it's about time somebody spoke up.