Green Mountain Coffee Roasters Coffee rival Kroger ( KR) is creating single coffee cup servings that can be used in Green Mountain Coffee Roasters' Keurig brewers, according to Reuters. "Green Mountain Coffee Roasters Inc. presented at the 32nd Annual Piper Jaffray Consumer Conference today to a packed room," Piper Jaffray analysts wrote in a June 6 report. "Presentation highlights included the opportunity to discuss industry dynamics with the arguable pioneers of the high growth single serve beverage segment. We maintain that current quarter expectations are achievable and believe that the company has created brand equity in bringing the most prominent brands to its ecosystem of single-serve platforms. We recognize investor concern around the inherent dynamics of potential mix shift within its portfolio, management succession planning, and added competition from branded machines entering the space. That said, we see deflating coffee costs, new user adoption of the Vue platform, and opportunities in espresso as upside to estimates. We reiterate our Neutral rating and $40 price target." Shares of Green Mountain Coffee hit a 52-week low on Monday of $21.06. The stock's 52-week high of $115.98 was set on Sept. 20. Green Mountain Coffee's forward P/E is 11.51; the average among its peers is 21.66. Seven of the 14 analysts who cover Green Mountain rated it buy. Six analysts gave the stock a hold rating and one rated it sell. The stock has risen 52.29% year to date. -- Written by Alexandra Zendrian >To contact the writer of this article, click here: Alexandra Zendrian >To submit a news tip, send an email to: firstname.lastname@example.org. >To follow the writer on Twitter, go to Alexandra Zendrian.