Coldwater Creek "We are reiterating our Neutral rating and adjusting our price target from $1.50 to $1.25 on CWTR shares following Coldwater Creek's FQ1 earnings report," Piper Jaffray analysts wrote in a May 30 report. "Although traffic trends remain challenging and the adult women's apparel market continues to be promotional, we are encouraged to see an 8% increase in average ticket and a 1% increase in conversion rate. Continued progress in inventory management should help to preserve cash flow, as FQ1 inventory was down 19% y/y and management expects FQ2 inventory down in the mid-to-high teens. Traffic remains the primary headwind facing CWTR, however the launch of a new loyalty program in February could help to bring more traffic through the door during the critical fall selling season." Shares of Coldwater Creek hit a 52-week low of 63 cents on Monday. The stock's 52-week high of $1.83 was set on Sept. 14. Three of the four analysts rated it hold; one analyst gave the stock a sell rating. The stock has fallen 45.75% year to date.