Columbia Sportswear, a global leader in active outdoor apparel, footwear and accessories, today announced the upcoming Spring 2013 availability of Omni-Freeze ZERO, the company’s latest groundbreaking apparel technology.
“We see Omni-Freeze ZERO as a real game changer in terms of how people think about performance and comfort in hot weather,” said Woody Blackford, vice president of innovation and head of the Performance Innovation Team. “In general, people remove clothing layers to stay cool, but sponsored athletes using Omni-Freeze ZERO have noted that in hot, humid conditions, this is the first technology that feels cooler and more comfortable than wearing nothing at all. We’re continuing to test the properties of this new technology in our lab and are sponsoring independent laboratory research.”Given the performance of the products in hot conditions, professional athletes and teams interested in testing Omni-Freeze ZERO are encouraged to contact Columbia at email@example.com. To learn more about Omni-Freeze ZERO and view other select apparel from Columbia’s upcoming Spring 2013 collection, go to: Pinterest Press Kit: www.columbia.com/presskit Facebook: www.omnifreezezero.com About Columbia Columbia, the flagship brand of Portland, Oregon-based Columbia Sportswear Company, has been creating innovative apparel, footwear, accessories and equipment for outdoor enthusiasts since 1938. Columbia has become a leading global brand by channeling the company’s passion for the outdoors, and an innovative spirit of “trying stuff,” into technologies and performance products that keep people warm, dry, cool and protected year-round. To learn more, please visit the company's website at www.columbia.com. Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50304412&lang=en