- The number of Likes a given Facebook Page has, dating back as early as 2009.
- The number of People Talking About This, dating back to late 2011 when Facebook first introduced this engagement metric.
WebMediaBrands Inc. (Nasdaq: WEBM) today announced the launch of PageData Pro & PageData Enterprise ( http:// pagedata .appdata.com), a new subscription service for tracking growth metrics for Facebook Pages. “Similar to how AppData tracks active users for Facebook Apps, PageData tracks Likes and People Talking About This for Facebook Pages, and is the first service to offer a historical view of Facebook Page growth and engagement across millions of Pages,” stated Brendan Irvine-Broque, Product Manager, Inside Network. “PageData Pro enables marketers to benchmark their historical performance against competitors and make smart decisions informed by accurate data. For analysts tracking the performance of brands and companies, PageData Pro provides actionable insights into these companies’ efforts to engage and reach Facebook users.” PageData Pro customers have access to the following daily metrics for millions of Facebook Pages: