Lisa Detanna, a prominent Southern California financial professional, wealth advisor and a former President of the Beverly Hills Chamber of Commerce, has joined the Los Angeles branch of Raymond James & Associates, Inc., member New York Stock Exchange/SIPC, as Senior Vice President, Investments. “I have chosen Raymond James for many reasons that will also appeal to investors seeking a financial services company grounded in core values such as conservatism, independence and integrity,” said Detanna. The company has branched out from financial planning to provide comprehensive wealth management, a full spectrum of financial services that includes wealth solutions for high-net-worth individuals, alternative investments, trust and estate planning and several money market alternatives. Raymond James has enjoyed an unprecedented 96 consecutive quarters of profitability, even through the 2008 financial crisis, an admirable feat and testament to the company’s commitment to conservatism and steady growth. The company’s corporate vision, as outlined by Raymond James CEO Paul Reilly, is to be the premier alternative to Wall Street. Its unique culture of independence gives each Raymond James financial advisor complete freedom to offer objective, unbiased advice, so they can tailor a long-term plan based solely on the financial well-being of each client and their specific goals. Unlike some competitors, Raymond James is not owned by a bank, but conversely has its own financial institution – Raymond James Bank. The advisor-client relationship is sacred, and there is no pressure to offer proprietary products. Raymond James pioneered the concept of financial planning in the 1960s, at a time when other firms were focused on just selling investments. Financial planning, as founder Bob James came to practice it, had to begin with listening to clients and accurately assessing their true financial needs and goals. “Client first” is one of Raymond James’ company mantras. Another core value is conservatism and the corresponding belief that discipline in decision-making translates to a strong, stable firm for clients, advisors, associates and shareholders.