Immersion Corporation (Nasdaq:IMMR), a leading developer and licensor of touch feedback technology, announced today that Samsung has introduced a new feature in their recently announced Samsung Galaxy S III handset which uses specially designed algorithms to automatically translate audio from an application into haptic effects, creating a more engaging consumer experience. Based on Immersion’s Reverb technology, the Auto-Haptic feature is designed to enrich entertainment content, while providing consumers with the power to customize their haptic experience at the application level. Users access the Auto-Haptic feature via the Galaxy S III Sound settings, and select which apps should have added haptics. “Haptic feedback helps create an immersive and lifelike experience in mobile games, and many consumers enjoy recreating the console gaming experience of rumble feedback in their mobile devices,” explains Dennis Sheehan, Vice President of Immersion. “While some app developers have natively designed haptics into their games, Reverb automatically gives consumers access to more haptic-enabled content. But because touch feedback is highly personal, our technology was designed to give customers the flexibility to incorporate haptic effects within the system settings and at the application level.” In addition to Immersion’s Reverb technology, the Samsung Galaxy S III also uses Immersion’s embedded TouchSense® 3000 software to create more crisp and compelling haptic effects. To learn more about Immersion’s Reverb technology, visit: http://bit.ly/Jzme5D To learn more about the Samsung Galaxy S III, visit: http://www.samsung.com/global/galaxys3/ About Immersion ( www.immersion.com) Founded in 1993, Immersion (NASDAQ: IMMR) is the leading innovator in haptic technology; the company's touch feedback solutions deliver a more compelling sense of the digital world. Using Immersion's high-fidelity haptic systems, partners can transform user experiences with unique and customizable touch feedback effects; excite the senses in games, videos and music; restore "mechanical" feel by providing intuitive and unmistakable confirmation; improve safety by overcoming distractions while driving or performing a medical procedure; and expand usability when audio and visual feedback are ineffective. Immersion's TouchSense technology provides haptics in mobile phone, automotive, gaming, medical and consumer electronics products from world-class companies. With over 1,200 issued or pending patents in the U.S. and other countries, Immersion helps bring the digital universe to life. Hear what we have to say at blog.immersion.com Forward-looking Statements This press release contains "forward-looking statements" that involve risks and uncertainties, as well as assumptions that, if they never materialize or prove incorrect, could cause the results of Immersion Corporation and its consolidated subsidiaries to differ materially from those expressed or implied by such forward-looking statements.