Coca-Cola Femsa S.A.B. de C.V ( KOF) pushed the Consumer Goods sector lower today making it today's featured Consumer Goods loser. The sector as a whole closed the day up 0.6%. By the end of trading, Coca-Cola Femsa S.A.B. de C.V fell $1.98 (-1.7%) to $117.57 on heavy volume. Throughout the day, 291,608 shares of Coca-Cola Femsa S.A.B. de C.V exchanged hands as compared to its average daily volume of 112,700 shares. The stock ranged in price between $117.35-$119.83 after having opened the day at $118.50 as compared to the previous trading day's close of $119.55. Other company's within the Consumer Goods sector that declined today were: Exceed Company ( EDS), down 26.6%, Shuffle Master ( SHFL), down 13.1%, Central European Distribution ( CEDC), down 10.7%, and Jones Soda Company ( JSDA), down 8.8%. Coca Cola FEMSA, S.A.B. de C.V., a franchise bottler, produces, markets, and distributes Coca-Cola trademark beverages. Coca-Cola Femsa S.A.B. de C.V has a market cap of $22.35 billion and is part of the food & beverage industry. The company has a P/E ratio of 29.2, below the average food & beverage industry P/E ratio of 55.4 and above the S&P 500 P/E ratio of 17.7. Shares are up 22.9% year to date as of the close of trading on Monday. Currently there is one analyst that rates Coca-Cola Femsa S.A.B. de C.V a buy, no analysts rate it a sell, and five rate it a hold. TheStreet Ratings rates Coca-Cola Femsa S.A.B. de C.V as a buy. The company's strengths can be seen in multiple areas, such as its revenue growth, increase in net income, good cash flow from operations, expanding profit margins and largely solid financial position with reasonable debt levels by most measures. We feel these strengths outweigh the fact that the company has had somewhat disappointing return on equity.