Heelys,(NASDAQ: HLYS) the popular “wheel-in-the-heel” shoes, aren’t just for kids anymore – they’re also for dads.
Heelys 7783 Wave (Photo: Business Wire)
“Dads are always looking for fun technology and new ways to connect with their kids. Heelys would be a unique Father’s Day gift, in that regard,” says Chris Lewis, author of the “Dad of Divas” blog ( www.dadofdivas.com). “I’d like a pair for Father’s Day. My daughter loves her Heelys. It would be a fun thing to do with her – to try them out and go ‘heeling’ together around the neighborhood or in the park.” Lewis is in luck, because Heelys is having a special Father’s Day sale – buy three pairs or more and get 25% off the entire order. In addition, shipping is free for all orders during the sale, which begins Friday, June 15, at 12:00 am CDT and ends Sunday, June 17, at 11:59 pm CDT. Lewis is not the only dad interested in Heelys. Armin Brott of the “Mr. Dad” blog ( www.MrDad.com) tried on a pair and says it’s a great workout for adults and kids. “Tooling around the block or the neighborhood shopping mall with your child is a real blast and a great way to spend some time doing something physical. Kids of all ages should be getting 60 minutes of exercise every day – and so should you,” notes Brott in his blog. “Once you get the hang of it, you'll be tempted to wear your Heelys to the office.” Lewis and Brott are part of a growing trend for Heelys. In recent years, the footwear designer has seen a strong uptick in adult-sized Heelys sales. “Over the past few years, we’ve had an increased demand for adult-sized Heelys,” says Rick Groesch, Heelys chief commercial officer. “With that in mind, we continue to design new styles that are available in both children’s and adult sizes. This season we’re releasing 11 new styles, making it a great time to buy Heelys for either yourself or as a gift.” To see Heelys’ full line of products, including all of the season’s new designs, visit http://shop.heelys.com. Heelys, Inc. (NASDAQ: HLYS) is a company founded on innovation. It designs, markets and distributes its action sports-oriented products to the youth market under the Heelys® brand. The company's primary product, Heelys wheeled footwear, is a patented dual-purpose skate shoe that incorporates a stealth, removable wheel in the heel. The company also offers Heelys Hx2, which uses two wheels for better balance and control, making it ideal for younger users. Heelys' third offering, Nano, ramps up the Heelys experience by giving skaters a board that links into the patented Heelys shoe bracket. This allows them to skate farther, faster and longer than ever before. Connect with Heelys on Facebook, www.facebook.com/Heelys; YouTube, www.youtube.com/Heelysworldwide; or http://twitter.com/Heelysworldwide. Note to Editors: High resolution photos are available upon request. Forward-Looking Statements Certain statements in this press release and oral statements made from time to time by representatives of Heelys are "forward-looking statements" for purposes of the safe harbor provisions of The Private Securities Litigation Reform Act of 1995, including in particular, statements regarding our guidance, outlook for future events, financial performance, customer demand, growth and profitability. In some cases, you can identify forward-looking statements by terminology such as "subject to," "believes," "anticipates," "plans," "expects," "intends," "estimates," "may," "will," "should," "can," the negatives thereof, variations thereon, similar expressions, or discussions of strategy. All forward-looking statements are based upon management's current expectations and various assumptions, but they are inherently uncertain, and Heelys may not realize its expectations and the underlying assumptions may not prove correct. Heelys' actual results and the timing of events could differ materially from those described in or implied by the forward-looking statements as a result of risks and uncertainties, including, without limitation, the fact that substantially all of Heelys' net sales are generated by one product, Heelys' intellectual property may not restrict competing products that infringe on its patents from being sold, continued changes in fashion trends and consumer preferences and general economic conditions, Heelys' dependence on independent manufacturers, Heelys may not be able to successfully introduce new product categories, and additional factors which are detailed in Heelys' filings with the Securities and Exchange Commission, including the Risk Factors contained in Heelys' Annual Report on Form 10-K. Investors, potential investors and other readers are urged to consider these factors carefully in evaluating the forward-looking statements and are cautioned not to place undue reliance on such forward-looking statements. The forward-looking statements made herein are only made as of the date of this press release and Heelys undertakes no obligation to publicly update such forward-looking statements to reflect subsequent events or circumstances. Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50300523&lang=en