- Sales in character-related merchandise, the largest of the surveyed categories -- which encompasses celebrities, entertainment, TV and movies like Jessica Simpson, Gwen Stefani, Angry Birds and the Disney Princess and Harry Potter franchises -- rose 4.4% to nearly $2.5 billion.
- Trademark/brand licensing, the second largest category and the one associated with major corporate brands from leading packaged goods companies -- such as P&G (PG), General Mills (GSE) as well as classic brands like Coca-Cola (KO), Harley-Davidson (HOG) and Ford (F) -- surged 7.7% to $910 million, the association says.
- Sales of fashion licenses, including branded goods such as Perry Ellis, Polo Ralph Lauren and Liz Claiborne, rose 5.8% last year to $730 million.
- Licensed sports merchandise from the NBA, MLB and other sports leagues and individuals fueled a 3.9% sales gain, to $670 million;
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