To assist in crafting a brand image that accurately reflects its new strategic direction and name, the company engaged branding firm Duffy & Partners. “Having worked with many of the company’s iconic brands throughout the years, this was a particularly exciting assignment,” said Joe Duffy, creative director of Duffy & Partners. “It was an opportunity to deliver a powerfully unique design solution that reflects Hillshire Brands’ desire to provide millions of consumers’ delicious convenient meat-centric foods.”

About Sara Lee Corporation

Sara Lee Corp. (NYSE: SLE) and its leading portfolio of food and beverage brands, including Ball Park, Douwe Egberts, Hillshire Farm, Jimmy Dean, Pickwick Teas, Sara Lee and Senseo, generate nearly $8 billion in annual net sales from continuing operations and employ approximately 20,000 people worldwide. In January, 2011, Sara Lee Corp. announced that it will divide the company into two pure -play publicly traded companies, one focused on the international coffee and tea market and the other on North American meats. For more information on the company, please visit  www.saralee.com.

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Copyright Business Wire 2010

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