Inuvo Announces Increase In ALOT Appbar Live User Base To 7.6 Million

Inuvo® (NYSE MKT formerly NYSE Amex: INUV), an Internet marketing and technology company specialized in marketing browser-based consumer applications, managing networks of website publishers and operating specialty websites, today announced the live user base for the Company’s ALOT Appbar has increased to 7.6 million users on May 31, 2012. This represents an increase of 9% or 600,000 users, since March 30, 2012.

“The continued rapid growth in our live user base for the ALOT products strengthens our entire business as we look to achieve quarter-on-quarter financial growth in 2012,” stated Peter Corrao, Chief Executive Officer of Inuvo. “This 9% increase over the previous 2 months bolsters our belief that we will reach approximately 10 million live users by the end of this calendar year. Live users are defined as the number of ALOT Appbar users active on the Internet in the 15-day period prior to the measurement date. The live user count measures active individual unique installations of the ALOT Appbar and does not include more than one count per installation.”

A portion of this increase in the live user base can be attributed to the recent launch of the ALOT Appbar and marketing efforts in new geographic locations including Turkey, Russia, and Italy. The number of users in these countries has already reached nearly 100,000.

Mr. Corrao continued, “In addition to the direct benefits in our Software Search line of business, this growth in live users should impact other operational areas including display advertising and affiliate programs which are part of our Partner Programs segment. The fact that these users have been actively engaged with Inuvo products over the last 15 days speaks to the increasingly positive outlook for our Software Search and Partner Programs business lines. We look forward to leveraging our large and growing install base to cross market our products from other lines of business for continued organic growth.”

About Inuvo, Inc.

Inuvo®, Inc. (NYSE MKT: INUV), is an Internet marketing and technology company specialized in marketing browser-based consumer applications, managing networks of website publishers and operating specialty websites. To learn more about Inuvo, please visit www.inuvo.com.

Forward-looking Statements

This press release contains certain forward-looking statements that are based upon current expectations and involve certain risks and uncertainties within the meaning of the U.S. Private Securities Litigation Reform Act of 1995. Words or expressions such as "anticipate," "plan," "will," "intend," "believe" or "expect'" or variations of such words and similar expressions are intended to identify such forward-looking statements. These forward-looking statements are not guarantees of future performance and are subject to risks, uncertainties, and other factors, some of which are beyond our control and difficult to predict and could cause actual results to differ materially from those expressed or forecasted in the forward-looking statements, including, without limitation, statements made with respect to expectations with respect to: the strategy, markets, synergies, costs, efficiencies, and other anticipated financial impacts of the proposed transaction; the combined company’s plans, objectives, expectations, intentions with respect to future operations, fluctuations in demand; changes to economic growth in the U.S. economy; and government policies and regulations, including, but not limited to those affecting the Internet. All forward-looking statements involve significant risks and uncertainties that could cause actual results to differ materially from those in the forward-looking statements, many of which are generally outside the control of Inuvo and are difficult to predict. Inuvo undertakes no obligation to publicly update any forward-looking statements, whether as a result of new information, future events or otherwise. Additional key risks are described in the filings made by Inuvo with the U.S. Securities and Exchange Commission, including the Form 10-K for the year ended December 31, 2011 and most recent Form 10-Q.

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