"Hawai'i is known the world over for its tremendous hospitality and we are careful to make sure that our service reflects that tradition," Dunkerley explained. "Our customers should feel as if their Hawai'i vacation began the moment they set foot in our airplane."Hawaiian Airlines is celebrating the launch of its nonstop service with a number of events around New York City. The Hawaiian Airlines Liberty Challenge, the 16 th annual outrigger canoe race hosted by New York Outrigger, will take place on June 23 in New York City. Outrigger paddling, which is the official state sport of Hawai'i, provides New Yorkers with a unique opportunity to experience the city through its waterways. Hawaiian's sponsorship of the Liberty Challenge supports NYO programs that educate New Yorkers about outrigger canoe paddling and its roots in Polynesian culture through participation in races, instruction, and educational initiatives. The airline also welcomes New Yorkers to enjoy Hawai'i's headliner entertainers at Pershing Square every Thursday throughout the month of June. Called " Pau Hana at Pershing Square," the events echo the Hawai'i tradition of gathering for good food and fellowship after work ("pau hana," literally translates as "finished work"). As an added benefit, Hawaiian Airlines will conduct a weekly drawing at the events for two round trip tickets to Honolulu on its new service. About Hawaiian AirlinesHawaiian has led all U.S. carriers in on-time performance for each of the past eight years (2004-2011) as reported by the U.S. Department of Transportation. Consumer surveys by Conde Nast Traveler, Travel + Leisure and Zagat have all ranked Hawaiian as the top domestic airline serving Hawaii. Now in its 83rd year of continuous service, Hawaiian is Hawaii's biggest and longest-serving airline, as well as the largest provider of passenger air service from its primary visitor markets on the U.S. mainland. Hawaiian offers nonstop service to Hawaii from more U.S. gateway cities (11) than any other airline, along with service to Japan, South Korea, the Philippines, Australia, American Samoa, and Tahiti. Hawaiian also provides approximately 170 daily jet flights between the Hawaiian Islands. Hawaiian Airlines, Inc. is a subsidiary of Hawaiian Holdings, Inc. (NASDAQ: HA). Additional information is available at HawaiianAirlines.com. Follow updates on Twitter about Hawaiian (@HawaiianAir) and its special fare offers (@HawaiianFares), and become a fan on its Facebook page (Hawaiian Airlines).