Interpublic Group of Cos ( IPG) pushed the Media industry lower today making it today's featured Media loser. The industry as a whole closed the day up 0.6%. By the end of trading, Interpublic Group of Cos fell 5 cents (-0.5%) to $10.02 on average volume. Throughout the day, 5.4 million shares of Interpublic Group of Cos exchanged hands as compared to its average daily volume of 6.3 million shares. The stock ranged in price between $9.88-$10.15 after having opened the day at $10.09 as compared to the previous trading day's close of $10.07. Other company's within the Media industry that declined today were: Insignia Systems ( ISIG), down 9.3%, Spanish Broadcasting System ( SBSA), down 8.6%, Lions Gate Entertainment Corporation ( LGF), down 6.6%, and Charm Communications ( CHRM), down 5.5%.

The Interpublic Group of Companies, Inc., through its subsidiaries, provides advertising and marketing services worldwide. Its services include consumer advertising, digital marketing, communications planning and media buying, public relations, and specialized communications disciplines. Interpublic Group of Cos has a market cap of $4.6 billion and is part of the services sector. The company has a P/E ratio of 9.3, below the average media industry P/E ratio of 10.6 and below the S&P 500 P/E ratio of 17.7. Shares are up 3.5% year to date as of the close of trading on Friday. Currently there are 13 analysts that rate Interpublic Group of Cos a buy, one analyst rates it a sell, and two rate it a hold.

TheStreet Ratings rates Interpublic Group of Cos as a buy. The company's strengths can be seen in multiple areas, such as its revenue growth, notable return on equity, reasonable valuation levels, good cash flow from operations and largely solid financial position with reasonable debt levels by most measures. We feel these strengths outweigh the fact that the company has had lackluster performance in the stock itself.

On the positive front, Promotora de Informaciones SA/FI ADR ( PRIS), up 23.6%, Dial Global ( DIAL), up 9.6%, ReachLocal ( RLOC), up 7.3%, and Digital Cinema Destinations ( DCIN), up 7.1%, were all gainers within the media industry with Sirius XM Radio ( SIRI) being today's featured media industry winner.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the media industry could consider PowerShares Dynamic Media ( PBS) while those bearish on the media industry could consider ProShares Ultra Sht Consumer Services ( SCC).