Heartland Business Bank has announced that Craig D. Aderhold, the bank’s northeast Wisconsin market president and regional manager, has been named 2012 Financial Services Champion by the U.S. Small Business Administration. The Financial Services Champion award is presented annually in each state to individuals who assist small businesses through advocacy efforts to increase the usefulness and availability of accounting or financial services. With over 20 years of commercial banking experience, Aderhold has been market president of Heartland Business Bank’s Northeast Region for ten years. During that time, Craig’s region has grown by over 100 percent and the bank has experienced significant loan and deposit growth. His leadership and vision, with a sharp focus on the needs of small and medium-size business, have been instrumental in achieving growth of the bank to nearly $500 million in total assets. President Kevin Tenpas, the 2001 Financial Services Champion winner, states, “Craig embodies a true leader and champion for Wisconsin businesses. He is not only a banker, but serves as a consultant to businesses in Wisconsin and the UP of Michigan. We are extremely proud of Craig’s accomplishments!” In a letter nominating Aderhold, Cynthia L. Esterling, Executive Director of Great Lakes Asset Corporation, commented, “His efforts to promote best practices in the area of finance are evidenced by the number of businesses that have succeeded as a result of his support. His knowledge and skills have gained him the trust, as well as the business of numerous companies. Craig goes the extra mile to explore new financing products – looking for the best fit for the customer. He acts as a mentor to businesses whether they are just starting up or are well-established.” Aderhold graduated from the University of Wisconsin-Eau Claire with a Bachelor of Business Administration degree and a comprehensive major in Economics.
Craig currently serves on the Board of Directors of Great Lakes Asset Corporation and on the Green Bay Area Chamber of Commerce/Advance Economic Development. He also serves on the Investment & Micro Loan Program committees for Advance, the economic development arm for the Green Bay Area Chamber of Commerce. He was President and Finance Committee Chair for Scholarships Inc. from 2005-2007 and was a past President of the Greater Green Bay Optimist Club.Craig was raised in Chetek, in northwestern Wisconsin. His hobbies include fishing, hunting, sporting clays, running and following kids’ sports. About Heartland Business Bank Serving the Green Bay and Sheboygan market areas, Heartland Business Bank (HBB) was formed in 1999 as a branch of Madison-based Wisconsin Community Bank. Combined, the banks currently hold assets of approximately $500 million. HBB provides commercial banking deposit and lending services for mid-size businesses. The bank specializes in government-guaranteed commercial lending programs sponsored by the SBA and USDA and has been named a leading lender in the USDA Business and Industry program. Heartland Business Bank and Wisconsin Community Bank are a subsidiary of Heartland Financial USA, Inc., a $4.3 billion diversified financial services company providing commercial and retail banking, residential mortgage, wealth management, investment services, insurance and consumer finance services. Heartland currently has 61 banking locations in 42 communities in Iowa, Illinois, Wisconsin, New Mexico, Arizona, Montana, Colorado and Minnesota as well as mortgage loan production offices in California, Nevada, Texas, Wyoming and Idaho. Additional information about Heartland Financial USA, Inc. is available at www.htlf.com.