Pick-n-Pull Becomes Title Sponsor Of NASCAR Pro Series West Race In Sonoma

Infineon Raceway and Pick-n-Pull have entered into an agreement that will make the Rancho Cordova (Calif.)-based company the title sponsor of the NASCAR K&N Pro Series West race in Sonoma.

The race is part of the Toyota/Save Mart 350 NASCAR Sprint Cup Series weekend, June 22-24. The Pick-n-Pull Racing to Stop Hunger 200 will take the green flag at Infineon Raceway on Saturday, June 23. Pick-n-Pull was the title sponsor of NASCAR pole day in 2011 at Infineon Raceway.

“We are very excited about renewing our sponsorship with the raceway,” said Tom Klauer, president of Pick-n-Pull. “This year, as the title sponsor of the NASCAR K&N Pro Series West race, Pick-n-Pull Racing to Stop Hunger 200, we truly feel that our goals are aligned with regard to raising the awareness of hunger issues in the country and providing needed dollars to support the local food banks in the communities where we live and work.”

Pick-n-Pull is one of the largest recyclers of vehicles in the industry. With 52 facilities in the United States and Canada, they offer a selection of recycled parts for cars and light trucks at affordable prices. Seventeen of their locations are based in Northern California ( picknpull.com).

Pick-n-Pull has also established the Racing To Stop Hunger Foundation, enabling its employees to give back to the communities in which they work. Employees volunteer time at local food banks, among many other initiatives designed to raise awareness of hunger issues in this country.

To that end, the Pick-n-Pull Racing to Stop Hunger 200 will feature a special ticket package where $5 of each ticket will go to the Racing to Stop Hunger Foundation. The package also includes a free T-shirt that can be picked up at the Pick-n-Pull display booth during race weekend. A similar package will be available for Sunday’s Toyota/Save Mart 350, with $10 of each ticket going to the foundation.

"We're delighted to continue our relationship with Pick-n-Pull and to add this terrific new element to their sponsorship,” said Steve Page, president and general manager of Infineon Raceway. “We look forward to working with them to put on a great race and build awareness about a critical issue in our society."

In addition, Pick-n-Pull will receive a season-long signage package at the raceway, as well as a prominent display place over NASCAR weekend. Moreover, Pick-n-Pull has the rights to use the raceway’s name and logo in consumer promotions and media for the 2012 season. The agreement is for one year.

About Pick-n-Pull:

Pick-n-Pull is an industry-leading chain of self-service auto parts stores providing recycled original equipment manufacturer (OEM) parts at incredible prices. For over 20 years, we have been offering quality parts for all makes and models of foreign and domestic cars, vans and light trucks. You bring your tools, pull the parts yourself and SAVE! Our selection of parts is tough to beat with new arrivals daily and our stores are open 7 days a week! Pick-n-Pull is proud of the fact that we responsibly recycle more than 350,000 vehicles and service more than 5 million self-service customers each year. Pick-n-Pull is a subsidiary of Schnitzer Steel Industries, Inc. , a global leader in the metals recycling industry that has been in business for over a century.

About Infineon Raceway:

Infineon Raceway, located in the Sonoma Valley, is Northern California’s premier motor-sports destination, featuring a world-class road course, drag strip and karting center. Its annual race schedule is headlined by the NASCAR Sprint Cup Series, NHRA Full Throttle Drag Racing Series and IZOD IndyCar® Series. In addition, Infineon Raceway boasts a motor-sports industrial park, which serves as home to more than 70 businesses, including the Simraceway Performance Driving Center. Infineon Raceway is a wholly-owned subsidiary of Speedway Motorsports, Inc. (NYSE: TRK), a leading marketer and promoter of motor-sports entertainment in the United States.

Copyright Business Wire 2010

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