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NEW YORK ( TheStreet) -- Cellcom Israel (NYSE: CEL) hit a new 52-week low Thursday as it is currently trading at $7.04, below its previous 52-week low of $7.11 with 114,054 shares traded as of 10:25 a.m. ET. Average volume has been 380,100 shares over the past 30 days. Cellcom Israel has a market cap of $759 million and is part of the technology sector and telecommunications industry. Shares are down 56.4% year to date as of the close of trading on Wednesday. Cellcom Israel Ltd. provides cellular communications services in Israel. It offers basic and advanced cellular telephone services, text and multimedia messaging services, and advanced cellular content and data services. The company has a P/E ratio of 4.2, above the average telecommunications industry P/E ratio of 4.1 and below the S&P 500 P/E ratio of 17.7.