Houghton Mifflin Harcourt And SK Telecom Partner To Create Education Platform For Korean And Global Markets
Global education leader Houghton Mifflin Harcourt (HMH) and leading
Korean wireless service provider SK Telecom (NYSE:SKM) are combining
their collective industry leadership to enhance the English proficiency
Global education leader Houghton Mifflin Harcourt (HMH) and leading Korean wireless service provider SK Telecom (NYSE:SKM) are combining their collective industry leadership to enhance the English proficiency and academic outcomes of students throughout Korea and beyond. The alliance combines HMH's English-language education content with SKT's T-Smart Learning platform to deliver anytime, anywhere instruction and practice opportunities to students through their mobile devices. HMH will provide content from more than 1,000 of its acclaimed titles including Destination Math, SkillsTutor and Science Fusion, while SK Telecom will develop the viewers, apps, billing systems, certification systems, synchronization functions and other platform functions required for content delivery. Content will be accessed initially via Samsung Android tablets and will be sold to both consumers and institutions. “As one of the world’s leading global educational content providers, HMH is pleased to expand smart learning opportunities with SK Telecom," said Linda K. Zecher, President and CEO of HMH. “This agreement aligns perfectly with our ongoing commitment to combine research, content and technology to advance teaching and learning environments around the world.” The initial offering will make available education content and materials to Korean primary and secondary school students by October 2012. Going forward, HMH and SK Telecom will continue to develop additional offerings that provide device-based educational materials to students in an array of additional markets including China and India. “This alliance is especially meaningful, as it enables us to establish a foundation for next-generation offerings that combine the latest technology and content,” said Bae Joon-Dong, President of Network Operations Business at SK Telecom. “Together with HMH, we expect to enhance student performance and expand the mobile education business globally." HMH and SK Telecom's T-Smart Learning initiative will include three English-language modules: Math, Reading, and Science. The initial focus will be to increase and enhance English-language education in South Korea with the goal of furthering English proficiency and academic outcomes for Korean students.