Inuvo Launches ALOT Appbar And Home Page Into Three New Markets

Inuvo® (NYSE MKT formerly NYSE Amex: INUV), an Internet marketing and technology company specialized in marketing browser-based consumer applications, managing networks of website publishers and operating specialty websites, announced today that the Company recently entered into three new markets with the ALOT Appbar and Home Page and have already attracted a live user base of approximately 100,000 users. According to World Bank statistics, Italy, Russia, and Turkey, have approximately 123 million total Internet users.

In addition to expanding the global footprint of the ALOT Appbar, Inuvo has also completed translation of the product into Italian, Russian and Turkish for enhanced localization in those countries. The ALOT Appbar and Home Page are a part of Inuvo’s Software Search business segment, which assists users in the search, navigation, and management of everyday information. Users are attracted by the hundreds of free, simple-to-use, and easy to access applications in the ALOT Appstore. The ALOT Appbar and Home Page offer full search capabilities and are primarily monetized by users typing in search and clicking on pay per click ads.

“Inuvo is very excited about the opportunities for growth in these new markets,” stated Peter Corrao, President and Chief Executive Officer of Inuvo, Inc. “The fast pace of economic growth in Turkey and Russia, and our proven ability to rapidly increase the size of our user base in Western European markets like Italy, is very encouraging. Management anticipates continued growth in these new markets as well as continued growth worldwide, throughout the rest of 2012.”

About Inuvo, Inc.

Inuvo®, Inc. (NYSE Amex: INUV), is an Internet marketing and technology company specialized in marketing browser-based consumer applications, managing networks of website publishers and operating specialty websites. To learn more about Inuvo, please visit www.inuvo.com.

Forward-looking Statements

This press release contains certain forward-looking statements that are based upon current expectations and involve certain risks and uncertainties within the meaning of the U.S. Private Securities Litigation Reform Act of 1995. Words or expressions such as "anticipate," "plan," "will," "intend," "believe" or "expect'" or variations of such words and similar expressions are intended to identify such forward-looking statements. These forward-looking statements are not guarantees of future performance and are subject to risks, uncertainties, and other factors, some of which are beyond our control and difficult to predict and could cause actual results to differ materially from those expressed or forecasted in the forward-looking statements, including, without limitation, statements made with respect to expectations with respect to: the strategy, markets, synergies, costs, efficiencies, and other anticipated financial impacts of the proposed transaction; the combined company’s plans, objectives, expectations, intentions with respect to future operations, fluctuations in demand; changes to economic growth in the U.S. economy; and government policies and regulations, including, but not limited to those affecting the Internet. All forward-looking statements involve significant risks and uncertainties that could cause actual results to differ materially from those in the forward-looking statements, many of which are generally outside the control of Inuvo and are difficult to predict. Inuvo undertakes no obligation to publicly update any forward-looking statements, whether as a result of new information, future events or otherwise. Additional key risks are described in the filings made by Inuvo with the U.S. Securities and Exchange Commission, including the Form 10-K for the year ended December 31, 2011 and most recent Form 10-Q.

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