Exchange Traded Concepts, LLC (“ETC”) announces the AlphaClone Alternative Alpha ETF (Ticker Symbol: ALFA) has become the second exchange-traded fund to begin trading through the firm’s accelerated, low-cost, private-label ETF platform. AlphaClone, LLC (“AlphaClone”), the index provider to ALFA, became one of the earliest index providers to work with the multiple series trust established by ETC and U.S. Bancorp Fund Services, LLC. The initial SEC filing took place in late February and was subsequently brought to market in about three months. “ALFA’s launch is the result of a successful collaboration that reinforces the importance of assembling a strong team,” says J. Garrett Stevens, CEO of Exchange Traded Concepts. “Mazin Jadallah’s vision for AlphaClone and the deep experience of US Bancorp provided us with great confidence in this relationship throughout the launch process.” ALFA, designed to include exposure to alpha-generating equity positions, tracks the AlphaClone Hedge Fund Long/Short Index. This rules-based index directly selects its long positions from hedge funds public disclosures using AlphaClone's Clone Score ranking. This proprietary methodology measures the efficacy of following managers based on their disclosures over a complete market cycle (since 2000). The index also incorporates a rules-based hedging strategy that adjusts holdings between being long only and market hedged based on certain technical price targets for a broad index of US equities. Exchange Traded Concepts, LLC serves as investment adviser to ALFA, with Index Management Solutions, LLC serving as sub-adviser. For more information, please visit www.ExchangeTradedConcepts.com. About Exchange Traded Concepts ETC is carving out a niche as a portal to launch new, custom exchange-traded funds efficiently and cost-effectively through a complete turnkey solution. ETC is a private-label ETF advisor with passive exemptive relief from the SEC to launch both domestic and international equity exchange traded funds or ETFs under the Investment Company Act of 1940.