Ted Sarandos, Netflix's chief content officer, said . . . that Netflix can offer a value to its cable partners by helping them grow their audience. He used the popular AMC series "Mad Men" as an example. He said that between the long period between season 4 and season 5 of the series, millions of new viewers started watching the series for the first time on Netflix . . . And because Netflix offered all four previous seasons, these viewers could "catch up" on the series before the Season 5 debut. Now, these new viewers are able to watch the current season of the show on AMC.I've got to call a spade a spade. That's pretty powerful stuff. Maybe Netflix does not cause people to cut the cable cord; instead, it acts as an extension cord. If it can successfully position itself in that vein -- and do a decent job adding original and specialty programming -- it could save itself and turn things around after a few more bumps in 2012.