Best Buy (BBY)Over the last several months, there was not a better stock to be bearish on than BBY. In desperate need of a transformation, the company laid out a feeble non-plan that contained little more than cosmetic changes. Reducing square footage is very 2005. That's not a plan; it's something investors should have expected and demanded some time ago. But, now, signs exist that the Best Buy board of directors found a clue and took control of the situation. It could have very easily slapped former CEO Brian Dunn on the wrist for apparent inappropriate conduct with a female underling. Instead, the board blew him out. Maybe they did it because of his transgression, but I've got a feeling his hire was a quick and errant fix. When the opportunity presented itself to rectify that mistake, Best Buy seized it. Now, Best Buy looks prepared to move away from the days of hiring tired, old retail slugs --company lifers like Dunn. As I noted last week, Best Buy May Have Already Found Its New CEO. Even if it errs and does not promote the sub-40 year old Stephen Gillett from Starbucks ( SBUX) digital fame to CEO, Best Buy rides the right track by populating its executive office with people straight out of Silicon Valley, not big-box retail. If Gillett or somebody like him gets the CEO gig (and he can bring in more fresh, young and innovative blood), Best Buy's turnaround stands a fighting chance. And that might make the stock a buy.
J. C. Penney (JCP)Hedge fund manager Bill Ackman told CNBC he thinks JCP has hit bottom. He has confidence that CEO Ron Johnson's pricing strategy will work out. That's akin to a loyal general manager giving the head coach a vote of confidence months before firing him. If Ackman is smart, he'll hope for a dead cat bounce and proceed to cut most of his losses. I never thought it would be perfectly sensible to turn bullish BBY and bearish JCP, but that's exactly what has happened. As much as I hate hearing myself say it (because he comes off as an incredibly likeable guy), Johnson might have fooled a lot of people during his time at Apple ( AAPL). Relatively speaking, it's pretty "easy" to put together a killer brick-and-mortar retail strategy when you have Steve Jobs calling most of the shots and you're selling iPods, iPhones, iPads and Macs. Take away incredible products and an open line to a genius visionary and it gets a heck of a lot more difficult. Johnson's true colors -- as a retail slug -- begin to show. Writing a blog for the Harvard Business Review, Northwestern University professor Alexander Chernev hit the nail on the head:
The real reason why consumers "don't get" jcpenney's strategy might be that its pricing is misaligned with the needs and shopping habits of its core customers, who have become accustomed to frequent sales.Johnson sounds as stubborn as Jim Balsillie when he says J. C. Penney needs to do a better job of "educating" its customers about its "fair and square" pricing policy. That's a bit condescending and worse yet, unnecessary. At day's end, it's all meaningless nonsense. Ron Johnson is a retail guy running a soulless department store using garden variety retail tricks. He needs to do what the new Best Buy CEO will likely set out to do: Turn his outdated retail operation into something wholly unrecognizable from itself two years from now. Frankly, I'm not sure Johnson (or very many people, for that matter) has what it takes to make something of such epic proportion happen.