"TrueBlue continues to provide more value and more flexibility for members, making it that much easier to redeem loyalty points for reward travel," said Dave Canty, JetBlue's director of loyalty marketing. "Through this new partnership with HawaiianMiles, customers can now earn their TrueBlue points on their much sought-after Hawaiian Airlines trip to the islands, or reward themselves by cashing in their points for free travel to the friendly archipelago's sun, sand and surf."With TrueBlue, members enjoy the benefits of a program that has no blackout dates ― every seat on every JetBlue flight is available for redemption (a), allowing customers to redeem awards whenever they want to travel. To enroll in TrueBlue or to learn more about the program, visit www.jetblue.com/trueblue. Vicki Nakata, Hawaiian's managing director of partnerships and travel products, said, "HawaiianMiles members can now earn miles on all JetBlue flights, and every seat on every JetBlue-operated flight will be available for award travel. Our members now have more options for award travel and unparalleled access to the East Coast via JFK." For more details visit www.hawaiianairlines.com/alohajetblue. Codeshare Allows Hawaiian to Market East Coast Connections Effective May 30, Hawaiian has placed its HA code on a host of connecting JetBlue flights, making it easy to find the most convenient connections between points throughout the East Coast and points throughout Hawaii in worldwide reservations systems. Codesharing provides one-stop check-in, seamless flight connections and boarding passes all the way through from origin to destination. Customers may book their codeshare connecting travel online at HawaiianAirlines.com, on third party travel sites or by calling Hawaiian Airlines or their preferred travel agent. "We are pleased to see our partnership with Hawaiian continue to blossom and we look forward to sharing our home at JFK," said Scott Resnick, JetBlue's director of alliances and partnerships. "Hawaiian's Aloha spirit pairs nicely with JetBlue's award-winning customer service, providing customers an enjoyable travel experience from start to finish." In January, the airlines announced an interline partnership enabling customers to enjoy the convenience of a single combined ticket for connecting Hawaiian and JetBlue-operated flights, plus other benefits including one-stop check-in and baggage transfer between the carriers' networks via New York's John F. Kennedy International Airport (JFK) and Los Angeles International Airport (LAX), where Hawaiian offers multiple daily departures to Hawaii. JetBlue customers in cities including Boston, Buffalo, Charlotte, Fort Lauderdale, Orlando, and Raleigh/Durham can make seamless connections to Honolulu or onwards on Hawaiian to Kauai, Maui, or Hawaii Island. Travellers on JetBlue enjoy all-leather seating, the most legroom in coach of any U.S. airline (based on average fleet-wide seat pitch), free in-flight entertainment at every seatback, and unlimited free snacks and drinks.