Steve Jobs Cook spoke at length about his relationship with Steve Jobs. He called it "absolutely the saddest day of my life when he passed away." The main task that Cook learned from Jobs was focus. "You can only do so many things great, and you should cast aside everything else." Several Apple employees have mentioned the company will not do something unless it can be the best, and Cook said that is not going to change under his watch. Cook has differed from Jobs, making Apple more transparent about its supplier responsibilities, environmental issues, and even started a charitable matching program. Cook did make sure to note that Jobs was aware of the program before he died and was in favor it. Jobs told Cook not to think in terms of what he would do, but what was right for Apple. He's changed Apple slightly in this regard, most notably announcing a dividend and a buyback earlier this year.