Dancin' Dogg Golf is the maker of OptiShot, a virtual in-home golf simulator. The company launched an initial simulator prior to its launching of OptiShot in 2010 but it's with the newer version that sales took off. In 2011, the company more than doubled its sales. Dancin' Dogg Golf expects to do the same this year. So far, sales year-to-date are up 35% over the same period last year, the company says, and peak selling season starts late in the third quarter and lasts through the end of the year. OptiShot is sold online and at more than 1,500 major sporting goods retailers including Dick's Sporting Goods ( DKS) and Sports Authority, Amazon ( AMZN) and golf retailers. The company recently hired two employees to help them expand into international sales. "OptiShot allows users to watch (PGA) Tour stars compete on TV, then immediately test their skills on the same course, from the comfort of home," says Brandon Theophilus, CEO of Dancin' Dogg Golf. "We are selling and shipping product literally as fast as we're having them made." Product popularity aside, Theophilus says hiring a "smart team" and not being a micro-manager allows employees to succeed. The fact that the company is small also allows it to be nimble and to quickly change directions to beat the competition, he says. "We've succeeded by delivering an amazingly affordable simulator with precise shot feedback to a truly underserved segment of golfers who can't afford $25,000-plus on an in-home system," Theophilus says. -- Written by Laurie Kulikowski in New York. To contact Laurie Kulikowski, send an email to: Laurie.Kulikowski@thestreet.com. To follow Laurie Kulikowski on Twitter, go to: http://twitter.com/#!/LKulikowski >To submit a news tip, email: email@example.com.