Telefonica Brasil S.A ( VIV) pushed the Telecommunications industry lower today making it today's featured Telecommunications loser. The industry as a whole closed the day up 1.5%. By the end of trading, Telefonica Brasil S.A fell 22 cents (-0.9%) to $25.25 on average volume. Throughout the day, 1.5 million shares of Telefonica Brasil S.A exchanged hands as compared to its average daily volume of 1.5 million shares. The stock ranged in price between $25.01-$25.46 after having opened the day at $25.38 as compared to the previous trading day's close of $25.47. Other company's within the Telecommunications industry that declined today were: Nexxus Lighting ( NEXS), down 9.5%, Ditech Networks Corporation ( DITC), down 9%, RIT Technologies ( RITT), down 7.1%, and Parametric Sound ( PAMT), down 6.9%. Telefonica Brasil, S.A. provides fixed-line telecommunications services to residential and commercial customers in the state of Sao Paulo, Brazil. Telefonica Brasil S.A has a market cap of $28.43 billion and is part of the technology sector. The company has a P/E ratio of 6.5, below the average telecommunications industry P/E ratio of 10.1 and below the S&P 500 P/E ratio of 17.7. Shares are down 6.8% year to date as of the close of trading on Friday. Currently there are six analysts that rate Telefonica Brasil S.A a buy, one analyst rates it a sell, and none rate it a hold. TheStreet Ratings rates Telefonica Brasil S.A as a hold. The company's strengths can be seen in multiple areas, such as its robust revenue growth and compelling growth in net income. However, as a counter to these strengths, we also find weaknesses including feeble growth in the company's earnings per share and a generally disappointing performance in the stock itself.