LANCASTER, Pa., May 21, 2012 /PRNewswire/ -- Eastern Alliance Insurance Group (EAIG), a subsidiary of Eastern Insurance Holdings, Inc. (NASDAQ: EIHI), announced today the launch of ecovery, a new EAIG program that returns injured workers to wellness and productivity by using work as a therapeutic tool. EAIG is a domestic casualty insurance group specializing in workers' compensation insurance products and services. In conjunction with the launch of the ecovery program, Sarah Tayts has been appointed as EAIG's Return to Wellness Specialist, responsible for developing ecovery tools, resources and technology initiatives to assist EAIG's agency partners and policyholders with implementing modified duty programs. "Sarah brings a unique combination of experience in the workers' compensation industry and education in industrial and organizational psychology," said Michael Boguski, President and Chief Executive Officer of EIHI. "She has already become a tremendous asset to our organization through her role in launching our ecovery program." EAIG has a strong philosophical commitment to modified duty. EAIG's ecovery program was developed after market research indicated a need in the workers' compensation marketplace for next generation approach to modified duty featuring comprehensive, practical information and proactive education. Instead of "Return to Work," EAIG uses the phrase 'Return to Wellness' to describe its unique, holistic approach. "We selected the name ' ecovery' to link the Eastern brand with the goal of recovery for both the injured worker and the employer," said Suzanne Emmet, Senior Vice President of Claims and Corporate Compliance for EIHI. "The phrase 'Return to Wellness' captures the intrinsic, positive spirit of ecovery, and reflects the broader scope of the program, which promotes faster healing, increased productivity, improved employee retention and workplace culture, and reduced insurance costs." The ecovery program features an extensive online library of turnkey and customizable materials targeting employers, injured workers, agents and medical providers. In her role as EAIG's Return to Wellness Specialist, Tayts uses webinars, newsletters, blogs and social media to communicate to EAIG agents and policyholders on a wide variety of topics related to workers' compensation and modified duty.