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NEW YORK ( TheStreet) -- Vera Bradley (Nasdaq: VRA) hit a new 52-week low Friday as it is currently trading at $22.41, below its previous 52-week low of $22.59 with 52,729 shares traded as of 10:01 a.m. ET. Average volume has been 921,900 shares over the past 30 days. Vera Bradley has a market cap of $944.8 million and is part of the consumer goods sector and consumer non-durables industry. Shares are down 29.1% year to date as of the close of trading on Thursday. Vera Bradley, Inc., through its subsidiary, Vera Bradley Designs, Inc., engages in the design, production, marketing, and retail of stylish and functional accessories for women under the 'Vera Bradley' brand. Its products include a range of handbags, accessories, and travel and leisure items. The company has a P/E ratio of 16.3, equal to the average consumer non-durables industry P/E ratio and below the S&P 500 P/E ratio of 17.7.