Cherokee Inc. To Present At The 3rd Annual Benchmark Company One-on-One Investor Conference May 31st

Cherokee Inc. (NASDAQ:CHKE), a global brand management company, today announced that Henry Stupp, the Company’s Chief Executive Officer, will present at the 3 rd Annual Benchmark Company One-on-One Investor Conference to be held on May 31, 2012, at the Pfister Hotel in Milwaukee, Wisconsin.

During the conference, Mr. Stupp will be available to meet with investors in a one-on-one setting from 8:00 to 4:00 PM CDT. For more information or to meet with management, please contact Kimberly Esterkin of Addo Communications,

About Cherokee Inc.

Cherokee Inc. is a global marketer and manager of a portfolio of Fashion and Lifestyle brands it owns and represents in multiple consumer product categories and sectors around the world. The Company has license agreements with premier retailers and manufacturers covering over 30 countries around the world including Target Stores (U.S.), Tesco (U.K., Ireland and certain Central European countries), Zellers (Canada), RT-Mart (Peoples Republic of China), Pick ‘n Pay (South Africa), Falabella (Chile, Peru and Colombia), Arvind Mills (India and certain Middle Eastern countries), Shufersal LTD. (Israel), Comercial Mexicana (Mexico), Eroski (Spain), Nishimatsuya (Japan), Magnit (Russia) and the TJX Companies (U.S., Canada and Europe).

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