Campbell Soup Company (NYSE:CPB) today announced the appointment of Adam Kmiec as Director, Digital Marketing and Social Media. Kmiec, 32, will lead Campbell’s digital marketing and social media efforts to enhance consumer demand and build equity for the company and its brands.
Kmiec joins Campbell from Walgreens, where he served as Director, Social Media, and established programs that helped advance the company’s digital marketing efforts. He was also responsible for implementing and overseeing social media policies and governance across Walgreens corporate communications and its nearly 8,000 retail locations, including the use of social media tools for employee communications.Kmiec possesses diverse experience with interactive agencies, consultancies and corporations. Prior to Walgreens, Kmiec was Senior Vice President of Interactive Marketing Innovation at Pittsburgh-based MARC USA. Prior to that, he held the role of Manager of Interactive Marketing at ConAgra Foods. Earlier in his career, Kmiec worked for Draft Worldwide, Leo Burnett and Fallon. Kmiec earned his bachelor of science degree in business, marketing and advertising from University of Minnesota. He is a regular speaker at industry conferences. Follow Campbell on Twitter at http://twitter.com/CampbellSoupCo and follow Kmiec on Twitter at http://twitter.com/adamkmiec. About Campbell Soup Company Campbell Soup Company is a global manufacturer and marketer of high-quality foods and simple meals, including soup and sauces, baked snacks and healthy beverages. Founded in 1869, the company has a portfolio of market-leading brands, including “Campbell’s,” “Pepperidge Farm,” “Arnott’s” and “V8.” Through its corporate social responsibility program, the company strives to make a positive impact in the workplace, in the marketplace and in the communities in which it operates. Campbell is a member of the Standard & Poor's 500 and the Dow Jones Sustainability Indexes. For more information, visit www.campbellsoup.com Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50275277&lang=en