NEW YORK ( TheStreet) -- It's already starting. General Motors ( GM) decides to pull advertising from Facebook ( FB) and the bears begin to question both the social media monster's effectiveness and ability to grow and sustain revenues. It must be flattering for Mark Zuckerberg to already have a whole peanut gallery full of bears before his company's ticker even crosses CNBC for the first time.As I explained last week on TheStreet, it looks as if Zuckerberg is cut out of the mold of Amazon.com ( AMZN) CEO Jeff Bezos. Both men see the future before it takes place; in fact they vision and enact it. For goodness sake, Bezos invented e-commerce and Zuck created social media, this thing we all seem to take for granted now. We're just along for the ride, yet somehow every Tom, Dick and Harry makes an arrogant call for "shotgun" in an all-out sprint for the front seat.