Supermodel Chanel Iman Is Newest Star Of Bluefly’s Award-Winning Closet Confessions Series

“I basically live in a suitcase and on an airplane,” Chanel Iman shares in the latest installment of Bluefly’s (NASDAQ Capital Market: BFLY) award-winning Closet Confessions series. Filmed in the Penthouse Suite of Manhattan’s Mondrian SoHo Hotel, Iman gives fans an exclusive peek at her jet set style—including the incredible packing skills she’s picked up crisscrossing the globe on modeling assignments.

“When I’m working, I usually pack very light because there are always clothes on location,” she explains, adding, “when it’s time to go on a vacation I pack a lot of stuff!” Spilling the contents of her burnished leather backpack, Louis Vuitton duffel bag and LV monogram rolling suitcase, the model revealed her road-worthy picks.

From her favorite Chanel boots that have been “in and out the shoe repair”—when they’re not on the road with her in England, Brazil, South Africa, France, or Jamaica—to the Ralph Lauren sweater she always packs when she’s heading to New York (a gift from the designer, of course), the model has more than a few sartorial gems. Leather jeans, classic Louboutin pumps, rare vintage collectibles, and rock ‘n’ roll tees round out the style star’s edgy yet easy travel wardrobe. “From time to time I just cut up a shirt to make it my own,” she says.

Not surprisingly, Chanel’s style instinct stretches farther than her closet. During her Closet Confessions shoot, she displayed her knack for art direction, sharing suggestions for framing each shot even as she admitted to redecorating her hotel rooms to make them feel more like home.“ The first thing I do when I get to a hotel room,” she reveals, “[is] start rearranging the furniture, and light my candle.”

Having traveled to so many locales, Chanel singles out New York as one of her favorite places to shop. “Hello, it’s the fashion capital!”

Since its April 2010 launch, Bluefly’s Closet Confessions series has given viewers unprecedented access to the closets of contemporary fashion luminaries including socialite and designer Nicky Hilton, Real Housewife Kyle Richards, blogging phenom Leandra Medine, E! News co-host Giuliana Rancic, Paper Magazine editorial director Mickey Boardman, and reality mogul Bethenny Frankel. Viewer response was so impressive—more than 3,000,000 views of the videos to date—Bluefly extended the spots to television, airing infectious 45 second clips of select Confessions on Bravo TV. In February 2011, Closet Confessions was honored with a Fashion 2.0 award for Best Online Video.

Founded in 1998, Bluefly, Inc. is a leading online retailer of designer brands, fashion trends, and superior value. In 2011, Bluefly expanded its portfolio, launching Belle & Clive, a members-only shopping destination that presents highly-curated selections of important brands via limited-time sale events; and Eyefly, an online portal for fashionable prescription eyeglasses starting at $99. For more information, please dial 212-944-8000, or visit www.bluefly.com.

For further information and questions concerning Closet Confessions, please contact Amanda Harding, People’s Revolution, amanda.harding@peoplesrevolution.com; 212-274-0400.

Tags: Bluefly, Closet Confessions, Chanel Iman, Giuliana Rancic, Mickey Boardman, Leandra Medine, Bethenny Frankel, Kyle Richards, celebrity closets, Belle and Clive, Belle & Clive, Eyefly

Copyright Business Wire 2010

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