Estee Lauder Cos Inc (EL): Today's Featured Consumer Goods Winner

Estee Lauder Cos ( EL) pushed the Consumer Goods sector higher today making it today's featured consumer goods winner. The sector as a whole closed the day down 0.6%. By the end of trading, Estee Lauder Cos rose 59 cents (1%) to $57.06 on average volume. Throughout the day, 2.7 million shares of Estee Lauder Cos exchanged hands as compared to its average daily volume of 1.9 million shares. The stock ranged in a price between $56.46-$57.56 after having opened the day at $56.47 as compared to the previous trading day's close of $56.47. Other companies within the Consumer Goods sector that increased today were: Enova Systems ( ENA), up 42.9%, Nu Skin ( NUS), up 15.5%, SkyPeople Fruit Juice ( SPU), up 11.2%, and China Marine Food Group ( CMFO), up 8%.

The Estee Lauder Companies Inc. engages in the manufacture, marketing, and sale of skin care, makeup, fragrance, and hair care products worldwide. Estee Lauder Cos has a market cap of $13.61 billion and is part of the consumer non-durables industry. The company has a P/E ratio of 27, equal to the average consumer non-durables industry P/E ratio and above the S&P 500 P/E ratio of 17.7. Shares are up 0.6% year to date as of the close of trading on Tuesday. Currently there are 10 analysts that rate Estee Lauder Cos a buy, one analyst rates it a sell, and six rate it a hold.

TheStreet Ratings rates Estee Lauder Cos as a buy. The company's strengths can be seen in multiple areas, such as its revenue growth, largely solid financial position with reasonable debt levels by most measures, growth in earnings per share, increase in net income and expanding profit margins. Although the company may harbor some minor weaknesses, we feel they are unlikely to have a significant impact on results.

On the negative front, Entertainment Gaming Asia ( EGT), down 19.1%, SGOCO Group ( SGOC), down 18.7%, Cereplast ( CERP), down 17.6%, and Fuwei Films Company ( FFHL), down 15.9%, were all losers within the consumer goods sector with Canon ( CAJ) being today's consumer goods sector loser.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the consumer goods sector could consider iShares Dow Jones US Cons Goods ( IYK) while those bearish on the consumer goods sector could consider ProShares Ultra Sht Consumer Goods ( SZK).

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