Logitech International's CEO Presents At 40th Annual J.P. Morgan Technology, Media & Telecom Conference (Transcript)

Logitech International SA (LOGI)

40th Annual J.P. Morgan Technology, Media & Telecom Conference Call

May 15, 2012 11:20 a.m. ET

Executives

Guerrino De Luca - Chairman and Chief Executive Officer

Analysts

Paul Coster - J.P. Morgan

Presentation

Paul Coster - J.P. Morgan

My name is Paul Coster. I’m the senior analyst covering applied and emerging technology at J.P. Morgan. This is 40th annual TMT conference, which is pretty amazing, really, isn’t it? I did talk to some old timers at the first conference a couple of year’s ago and it sounded like it was a bunch of hippies in the room, actually.

Anyway, it’s my great pleasure have Guerrino De Luca, the CEO and Chairman, I believe, of Logitech International here. Welcome and thank you for making the trip here.

Guerrino De Luca

Thanks for having me.

Paul Coster - J.P. Morgan

So, (inaudible) and perhaps you can talk about what Logitech does and is and we’ll talk a little bit about how we got to this point.

Guerrino De Luca

Okay. So, I assume most of you know that we make peripherals, personal peripherals across the multiplicity of platforms, across a multiplicity of markets, geographically as well as from a technical point of view. We come from being the PC guys and, as such, it has been decided that we are dedicators of PC set and we have to prove that we’re somewhat liked and why. We have broadened our portfolio very broadly across other platforms, of course, but that’s what we’re going for. We have the (inaudible) part of being a (inaudible) that we do have much than mice here, 13 different (inaudible) and we offer both in connected devices that as well as in applications such as remote control and music.

We also have a business business. We’ve made an acquisition some time ago of a company called LifeSize, which is a player in the video conferencing game and we do have a Logitech business business made up of Logitech products like mice, keyboards, headsets and webcams that are operating the UC space and the enterprise, as well.

Paul Coster - J.P. Morgan

Okay, so, it’s already been a very interesting time for Logitech. I mean for ten years (inaudible) right, you clearly had your finger on the pulse of the PC area. You grew dramatically and didn’t do a thing wrong. And, then, you decided to kind of diversify a little bit out of the PC area into other segments, into digital TVs for instance and then to the enterprise, (inaudible) new CEO and my sense is that you may have lost a little bit of…maybe distracted from the core business, which was bringing fabulous products to market.

Is that what happened? Perhaps you could just go through that. (inaudible) it comes from (inaudible), because we’re now going through another transition and why is this one going to be successful?

Guerrino De Luca

Absolutely. So, what happened (inaudible) was much less the desire to diversify (inaudible). It’s sort of a misplacement of the value of progress, in particular, (inaudible) products and the success of the company. We make products that nobody really needs, we make products people want and if our products are not wanted, people don’t buy them. Okay?

And we had missed a little bit of that sense and over the last (inaudible) years our portfolio (inaudible) across the PC space, across the tablet space, across any space, we made (inaudible) mistakes that happened in the history of the company.

Our initiative with Google TV was a mistake on our side, although the platform was very promising, but we just (inaudible) as if it was sliced bread and it wasn’t. But those happened and (inaudible) at least we are very confident that (inaudible) and wants to grow.

The core mistake was having sort of regard for the essence of Logitech, which is to make products that you want to buy and the first thing they did, as I returned to CEO, was to deeply dive into the portfolio and (inaudible) what was wrong with the roadmaps and we dropped a number of things we were making. We brought in things that were planned to be much later on and we just repositioned the portfolio with few better products and we are beginning to shift sort of the outcome of that review and more of that will happen in the months between now and October. So, by Christmas season, which, obviously, is very important for us, I believe you will see Logitech back to its proud standing when it comes to product across the platforms.

Our week performance as being the source of all the theories about our fate, the PC is dead, (inaudible), we have given reason for these (inaudible) to be (inaudible) by the fact that we did not have the right fuel to prove that, in fact, whether PCs win or the tablets win or the Apple wins or the Android wins or Windows 8 is going to be a big deal or not, its almost neutral to our potential because we can serve all these platforms with phenomenal products that people would want.

And (inaudible) one example of those and I’m not here to market my products, even though I am, this is one of the children of this new generation. It’s (inaudible), but it’s a very beautiful little cover keyboard for the iPad. It’s called the Ultrathin Keyboard. The best cover keyboard ever made and I would like for you to just touch it. It connects to the (inaudible) through the magnetic side of the iPad, so fundamentally replace it with a smart cover that you might (inaudible).

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