Iconix Brand Group ( ICON) pushed the Consumer Non-Durables industry higher today making it today's featured consumer non-durables winner. The industry as a whole closed the day down 1%. By the end of trading, Iconix Brand Group rose 28 cents (1.9%) to $15.21 on average volume. Throughout the day, 929,039 shares of Iconix Brand Group exchanged hands as compared to its average daily volume of 1.2 million shares. The stock ranged in a price between $14.67-$15.32 after having opened the day at $14.81 as compared to the previous trading day's close of $14.93. Other companies within the Consumer Non-Durables industry that increased today were: Cereplast ( CERP), up 18.4%, Standard Register Company ( SR), up 10.6%, China Shengda Packaging Group ( CPGI), up 9.5%, and Female Health Company ( FHCO), up 4.3%.

Iconix Brand Group, Inc., through its subsidiaries, engages in licensing, marketing, and providing trend direction for a portfolio of consumer brands primarily in the United States, Canada, Japan, and Europe. Iconix Brand Group has a market cap of $1.08 billion and is part of the consumer goods sector. The company has a P/E ratio of 9.4, equal to the average consumer non-durables industry P/E ratio and below the S&P 500 P/E ratio of 17.7. Shares are down 6.8% year to date as of the close of trading on Friday. Currently there are three analysts that rate Iconix Brand Group a buy, no analysts rate it a sell, and two rate it a hold.

TheStreet Ratings rates Iconix Brand Group as a buy. Among the primary strengths of the company is its expanding profit margins over time. We feel these strengths outweigh the fact that the company has had sub par growth in net income.

On the negative front, Ever-Glory International Group ( EVK), down 10%, Forward Industries ( FORD), down 6.3%, Frederick's of Hollywood Group ( FOH), down 6.1%, and Physicians Formula Holdings ( FACE), down 5.3%, were all losers within the consumer non-durables industry with International Paper ( IP) being today's consumer non-durables industry loser.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the consumer non-durables industry could consider Consumer Staples Select Sector SPDR ( XLP) while those bearish on the consumer non-durables industry could consider ProShares Ultra Sht Consumer Goods ( SZK).