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NEW YORK ( TheStreet) -- Cellcom Israel (NYSE: CEL) hit a new 52-week low Monday as it is currently trading at $10.45, below its previous 52-week low of $11.26 with 202,663 shares traded as of 10:05 a.m. ET. Average volume has been 289,900 shares over the past 30 days. Cellcom Israel has a market cap of $1.13 billion and is part of the technology sector and telecommunications industry. Shares are down 30.5% year to date as of the close of trading on Friday. Cellcom Israel Ltd. provides cellular communications services in Israel. It offers basic and advanced cellular telephone services, text and multimedia messaging services, and advanced cellular content and data services. The company has a P/E ratio of 5.3, equal to the average telecommunications industry P/E ratio and below the S&P 500 P/E ratio of 17.7.