Contrast this with Teavana ( TEA), which, for one reason or another, avoids high-tone urban cores in favor of malls and "lifestyle" centers. As an investor, don't lament the existence of the 1% if you're not part of it or somewhere within spitting distance. Find companies that cater to this and other higher-end segments of our seemingly unequal society. Ride their stocks. While the stock market offers no guarantees, I would much rather own the stocks of companies that sell to people less impacted, if at all, by economic uncertainty.